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LOreals Lancome beefs up stores as luxury cosmetics take off

PARIS (Reuters) - L'Oreal's Lancome brand is planning to open a flagship store in China after launching its first major showcase in Paris this week, its chief executive said, as the company capitalises on booming demand for high-end cosmetics. Luxury goods makers and beauty firms are increasingly shifting sales online, but many are also sprucing up stores and trying to turn them into day-trip worthy destinations to lure shoppers who are turning away from malls and other centres.